THE SIDE OF UCD YOU HAVEN'T SEEN, BUT WANT TO
Listen in to the uncensored voices of people in the know, who reveal all the inside stuff about UCD. Like how it’s not just about the end user, but the whole chain of participants. Like how you can’t just think about users–you need to think about the business too. Like how payment models are as important as products. How prototyping can go digital. And why even funders need to be UCD practitioners.
So you think UCD is just about products
By: Joseph Githinji
Joseph Githinji, Senior Manager Customer Support at Sanergy, believes UCD is not only about products, but equally about the service model–a convenient payment system, for example.
UCD isn't just about what users want and need
By: Parmita Dalal
Parmita Dalal, Design Lead at IDEO.org, has a clear message. It’s all well and good to think about user desires, but we need the reality check of considering the business model and technical feasibility.
Digital prototyping is easier (and cheaper) than you might think. And the improved quality of user feedback it brings can’t be ignored. Read about Jakob’s experience using digital prototyping to improve user experience while also improving the business model of vacuum tank collection.
How real should a prototype feel?
By: Geoff Revell
Geoff Revell, Program Director at WaterSHED answers the question of exactly how lo-fi or hi-fi a prototype should be. And the answer is...in the video.
With the Elephant, Rider and Path framework, behavior change is within reach. Read on to learn more about where this framework came from and how it’s making big waves in sanitation.
What does UCD have to do with funders? Everything
By: Paul Gunstensen
Paul Gunstensen, Director of WASH at Stone Family Foundation, tells us why funders need to take UCD seriously, and how understanding it better will get more out of their dollar.