When applying UCD to sanitation, describe a problem your organization was trying to solve?
Liberia: develop a standardized toiled design based on consumer preferences to be socially marketed in Liberia
What solution did you design to solve the problem?
- Low-cost, durable, safe, hygienic, easy to clean toilet that does not require desludging
- Commode designed by Liberians for Liberians
WHAT WORKED WELL
What part(s) of the UCD process did your organization do very well?
- Empathy research and insights
- Involving government private sector, community stakeholders in market development workshop get everyone on board for HCD
- Different levels of stakeholders
- Turn talk into actual prototypes
- Informal approach by PSI staff
WHAT DIDN'T WORK
What part(s) of the UCD process did not go well?
- Too much in too little time: wanted pit latrine layout, commode and building structure
- Traditional FGD guides were rigid and didn't allow for participants to freely express themselves
TOOLS AND FRAMEWORKS
What UCD tools or analytical frameworks did you use?
Integrated WASH market facilitation:
- government, private sector, community, NGO (MDA)
- empathy research
- prototyping (commode only)
- used typical HCD process - IDEO field guide
WHAT WAS REALLY HARD
What were your biggest struggles?
Shifting mindset of the HCD challenge team from more traditional sprint research standards to HCD approaches
What was your biggest a-ha moment?
The original discussion guides, created to follow PSI/Liberia’s strict research standard were too rigid and limited participants being able to freely express themselves. So after the first FGD, the team decided used a more informal tone of the discussion and stopped taking notes during FGD. As a result, community members felt more comfortable and shared more.
So then what? What did you do? Discard the idea? Change course?
- The team decided to be more informal in tone of discussion and not take notes whilst doing FGD
- After 3 FGDs data saturation was reached, so the team shifted to one-on-one conversations
What advice would you give other organizations?
- Avoid taking notes to fully engage
- Record conversation and listen again later